Elizabeth Pritchard

Founder and CEO

White Rock Data Solutions

Elizabeth Pritchard, Founder and CEO of White Rock Data Solutions. Elizabeth is a data activist, analytics-driven C-Suite innovator, trusted advisor and turnaround specialist with over twenty-five years of experience in data in finance.  At White Rock, she works closely with her clients on fundraising, business development, growth and scaling strategies, product design, and distribution in AI, defi and data.   Her executive roles include: Managing Director, Goldman Sachs, twenty years; and two years each at Bitvore Corp as CEO & Advisor, AIG as COO - Science Group, and as Co-Founder, Head of Go-To-Market at Crux Informatics. Elizabeth is a fellow of the Alternative Data Council of the Financial Information Systems Division of the SIIA, (FISD). And she is a member of the Board of Directors of Eagle Alpha.  Elizabeth is an investor and advisor to data start-ups including Slyce Data and Knoema.  Elizabeth holds a Bachelor of Science in Industrial Engineering from Northwestern University, a Master of Science in Industrial Engineering and an MBA from Columbia University.